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Artworks

Sarah Friend, Portal Constellation, 2020

Sarah Friend

Portal Constellation, 2020
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Portal constellation was an experiment in alternative internet navigation practices and social coordination. Via a simple online form, people could submit their sites to a pool and embed a small...
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Portal constellation was an experiment in alternative internet navigation practices and social coordination. Via a simple online form, people could submit their sites to a pool and embed a small piece of code on their own websites to display the "portal." The placement of the portal on the particpant's site was always random, as was the participant's site it would link out to - both changed on every refresh. The unpredictability (both visually but especially of the link location) interrupted the web's navigation by SEO crawler bots, automated processes that specifically weight inbound and outbound links to construct search rankings.

The result was something like a functional webring: a small group of people with websites linking to one another outside of big search. Webrings were a popular way pre-social-media internet navigation framework allowing visitors to travel within the ring and explore the sites together. Webrings made the internet accessible without search engines flattening them all into a browseable list, or social media gamifying them into a public clout score, and without a clean constrained interface giving them all the sameness of "products".

The project was created as part of an online residency with Arebyte On Screen, in consultation with Brenna Murphy, Zaiba Jabbar, Rachel Falconer, and Rebecca Edwards.
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GAZELLI ART HOUSE

 

 

About

Gazelli Art House represents an international roster of artists and estates, from leading figures in Post-War movements such as Pop Art and Abstract Expressionism to ultra-contemporary voices redefining art in the digital age. 

 

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Contact

39 Dover Street, London, W1S 4NN

+44 207 491 8816

172 Lev Tolstoy Street, Baku

+994 (0) 12 498 1230

 

info@gazelliarthouse.com

 

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Hours

LONDON

Monday-Friday   10:00 – 18:00

Saturday   11:00 – 19:00

Sunday by appointment

 

Please refer to the about page for our opening hours during London Gallery Weekend (6 – 8 June)

 

BAKU

Tuesday-Saturday    11:00 - 20:00

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