Founded in 2010 by Mila Askarova, Gazelli Art House brings a fresh perspective to Mayfair. The gallery champions artists from across the globe with a focus on those at the height of their practice, presenting and contextualising their work to new audiences.
With galleries in London and Baku, Gazelli Art House has a specialist focus in promoting art from Azerbaijan and its neighbours to further a greater understanding of the rich linguistic, religious and historic ties that connect this geography.
Since 2015, the gallery has expanded to support artists working in the realm of digital art through its online platform Gazell.io. In 2020, it established the Gazell.io Project Space and VR library, the first permanent home dedicated to digital art in Mayfair.
Representing artists Aziz+Cucher, Derek Boshier, Stanley Casselman, Francesco Jodice, Recycle Group, Kalliopi Lemos, Khaleb Brooks, Niyaz Najafov and Perle Fine amongst others, the gallery has built a diverse programme of artists working across sculpture, photography, painting, video, performance and virtual reality. The gallery publishes catalogues and artist books, alongside its programme of Tuesday Talks (one per show) to address ideas within the exhibitions and encourage a deeper dialogue around them.
DIGITAL ART HOUSE
Gazell.io was conceived by Gazelli Art House in 2015 to mark the gallery’s commitment to building a market for VR works as a medium. Gazell.io started as a programme of monthly online residencies for artists working in the digital and virtual reality realm and continues to expand to incorporate partnerships and initiatives. In 2020, to celebrate the fifth year anniversary of the successful VR group exhibition series ‘Enter Through the Headset’, the Gazell.io VR Library was launched. An evolving selection of curated digital artworks including previous Gazell.io residents is now permanently on view to the public through the installation of two VR headsets in the Gazell.io Project Space on Dover Street. The Gazell.io Project Space was created in 2020 to provide digital artists with a platform to showcase their works physically at a commercial gallery.
In 2012, the gallery launched the Window Project utilising the facade of the gallery as an additional frieze-style display platform. Since 2015, the initiative has been repurposed to specifically support art school graduates through open call competitions three times a year. Art school partnerships have also been held with schools including Central Saint Martins and Royal College of Art, where the open calls are announced within these schools.