Founded in 2010 by Mila Askarova, the Gazelli Art House in London brings a fresh perspective to Mayfair – through championing artists from all corners of the globe. Focusing on artists at the height of their practice, the gallery showcases their work through a diverse programme of exhibitions and events.
Along with its sister site in Baku, Gazelli Art House specialises in promoting art from Azerbaijan and its neighbours to introduce a greater understanding of the rich linguistic, religious and historical ties that connect these areas to international audiences.
In 2015, the gallery further expanded to support artists working in digital art through its online platform, GAZELL.iO. Most recently, in 2020, the GAZELL.iO Project Space and VR Library was established – creating the first permanent space dedicated to digital art in Mayfair.
The roster of artists represented by Gazelli Art House includes Aziz+Cucher, Derek Boshier, Stanley Casselman, Francesco Jodice, Recycle Group, Kalliopi Lemos, Khaleb Brooks, Niyaz Najafov, and Perle Fine – amongst others. The gallery provides a varied programme across practices such as sculpture, photography, painting, video, performance, and virtual reality; within both of its sites in London and Baku. As well as its programme of Tuesday Talks which address themes and ideas surrounding the gallery’s exhibitions, artist catalogues and books are also on offer.
DIGITAL ART HOUSE
Since its establishment in 2015, the GAZELL.iO platform represents the gallery’s commitment to building a market for VR works as a medium. The digital arm of Gazelli Art House began as a programme of monthly online residencies for artists working in the digital and VR realm, and the platform still continues to expand its partnerships and initiatives. In 2020, to celebrate the fifth anniversary of the acclaimed VR group exhibition series Enter Through the Headset, GAZELL.iO’s VR Library was launched. This encompasses an evolving selection of curated digital artworks, including those of previous GAZELL.iO residents. These are now permanently on view – and can be accessed in the GAZELL.iO Project Space on Dover Street.
In 2012, Gazelli Art House launched the Window Project, which utilises the gallery's façade as an additional platform for displaying art. Since 2015, the initiative has been repurposed to support graduates from various art schools through open call competitions – which take place three times a year. Schools such as Central Saint Martins and the Royal College of Art are among the renowned institutions that Gazelli Art House has partnered with for this.
If you require further information on the Window Project initiative or would like to discuss opportunities regarding this, please get in touch with us at firstname.lastname@example.org.